To be or not to be...credible that is : a model of reputation and credibility among competing firms

Previous studies of corporate reputation have either confirmed its existence as an influence agent or described in general terms its effects on other attributes (quality, price, advertising, etc.). The competitive credibility model of reputation building is formulated and tested through simulation. Reports and discusses results.

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Year of publication:	1995
Authors:	Herbig, Paul ; Milewicz, John
Published in:	Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 13.1995, 6, p. 24-33
Publisher:	MCB UP Ltd
Subject:	Corporate image \| Influence

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/02634509510094156 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014946503