To buy or not to buy : factors influencing online purchase intention across clothing and apparel, consumer electronics and personal care products
Sunildro L. S. Akoijam and Sultana B. A. Mazumder
| Year of publication: |
2023
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| Authors: | Akoijam, Sunildro L. S. ; Mazumder, Sultana B. A. |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1033, ZDB-ID 2251608-6. - Vol. 14.2023, 3, p. 294-312
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| Subject: | online purchase intention | subjective norms | perceived usefulness | perceived enjoyment | perceived risk | social media influence | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Social Web | Social web | Bekleidung | Clothing | Bekleidungsindustrie | Clothing industry | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEMR.2023.131811 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014310042