To Extend or Not to Extend: Success Determinants of Line Extensions
| Year of publication: |
1994
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|---|---|
| Authors: | Reddy, Srinivas K. ; Holak, Susan L. ; Bhat, Subodh |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 31.1994, 2, p. 243-262
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