To fight or not? : product introduction and channel selection in the presence of a platform's private label
Yongjian Li, Mingsen Chu, Xuanming Bai
| Year of publication: |
2024
|
|---|---|
| Authors: | Li, Yongjian ; Chu, Mingsen ; Bai, Xuanming |
| Subject: | Channel selection | Differentiated product introduction | Game theory | Platform's private label | Supply chain management | Lieferkette | Supply chain | Spieltheorie | Vertriebsweg | Distribution channel | Handelsmarke | Store brand | Produktdifferenzierung | Product differentiation | Einzelhandel | Retail trade | Digitale Plattform | Digital platform | Fertigungsprogramm | Master production schedule | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tre.2023.103373 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014462516