To groupon or not to groupon : the profitability of deep discounts
Benjamin Edelman, Sonia Jaffe, Scott Duke Kominers
| Year of publication: |
March 2016
|
|---|---|
| Authors: | Edelman, Benjamin ; Jaffe, Sonia ; Kominers, Scott Duke |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 27.2016, 1, p. 39-53
|
| Subject: | Voucher discounts | Groupon | Experience goods | Repeat purchase | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Diskontierung | Discounting | Rentabilität | Profitability | Erfahrungsgüter | Rabatt | Rebate | Gutscheinsystem | Voucher programme | Soziale Diskontrate | Social discount rate |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-014-9289-y [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011444015