To influence or not to influence: External reference price strategies in pay-what-you-want pricing
| Year of publication: |
2013
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|---|---|
| Authors: | Johnson, Jennifer Wiggins ; Cui, Annie Peng |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 66.2013, 2, p. 275-281
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