To own or not to own! : a property rights perspective on services in technology licensing
Year of publication: |
2008
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Authors: | Ehret, Michael |
Published in: |
Neue Herausforderungen an das Dienstleistungsmarketing. - Wiesbaden : Betriebswirtschaftlicher Verl. Gabler, ISBN 3-8349-0891-6. - 2008, p. 161-177
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Subject: | Dienstleistungsmarketing | Services marketing | Geschäftsmodell | Business model | Immaterialgüterrechte | Intellectual property rights | Lizenz | Licence | Marketingtheorie | Marketing theory |
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