To protect and support : Why would consumers find foods tastier if these foods help support a desired self‐identity
| Year of publication: |
2021
|
|---|---|
| Authors: | Tal, Aner ; Gvili, Yaniv ; Amar, Moty |
| Published in: |
Psychology & Marketing. - Wiley, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 39.2021, 4 (24.11.), p. 701-714
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/mar.21614 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012808563