To pursue personality or conformity : A study on the impact of face view on consumers’ need for uniqueness
| Year of publication: |
2018
|
|---|---|
| Authors: | Geng, Lihui ; Yang, Yawen ; Xu, Yong |
| Published in: |
Psychology & Marketing. - Wiley, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 36.2018, 3 (31.10.), p. 188-197
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/mar.21169 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012083950