To serve man : a marketing manifesto (and an article that should not have been necessary)
John F. Gaski
| Year of publication: |
2013
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|---|---|
| Authors: | Gaski, John F. |
| Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 32.2013, 1, p. 6-17
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| Subject: | marketing and society | marketing definition | marketing theory | comparative economic systems | public policy | social responsibility | Systemvergleich | Comparative systems | Marketingtheorie | Marketing theory | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009753957