To share or not to share : demand forecast sharing in a distribution channel
Baojun Jiang (Olin Business School, Washington University in St. Louis, St. Louis, Missouri), Lin Tian (School of International Business Administration, Shanghai University of Finance and Economics, Shanghai, China), Yifan Xu (School of Management, Fudan University, Shanghai, China), Fuqiang Zhang (Olin Business School, Washington University in St. Louis, St. Louis, Missouri)
| Year of publication: |
September-October 2016
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|---|---|
| Authors: | Jiang, Baojun ; Tian, Lin ; Xu, Yifan ; Zhang, Fuqiang |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 35.2016, 5, p. 800-809
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| Subject: | information sharing | signaling | forecast accuracy | risk aversion | distribution channel | Vertriebsweg | Distribution channel | Prognoseverfahren | Forecasting model | Theorie | Theory | Risikoaversion | Risk aversion | Informationsverbreitung | Information dissemination | Wissenstransfer | Knowledge transfer | Prognose | Forecast |