To Sponsor or Not to Sponsor : Sponsored Search Auctions with Organic Links
Year of publication: |
2014
|
---|---|
Authors: | Arnold, Michael A. ; Darmon, Eric ; Pénard, Thierry |
Publisher: |
[S.l.] : SSRN |
Subject: | Online-Marketing | Internet marketing | Auktionstheorie | Auction theory | Suchmaschine | Search engine | Sponsoring | Sponsorship |
Extent: | 1 Online-Ressource (32 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments April 10, 2013 erstellt |
Other identifiers: | 10.2139/ssrn.2445921 [DOI] |
Classification: | D44 - Auctions ; L86 - Information and Internet Services; Computer Software ; M37 - Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
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