To tweet or not to tweet : the effects of social media endorsements on unfamiliar sport brands and athlete endorsers
Year of publication: |
August 2016
|
---|---|
Authors: | Brison, Natasha T. ; Byon, Kevin K. ; Baker, Thomas A., III. |
Published in: |
Innovation: organization & management : IOM. - Abingdon, Oxon : Taylor & Francis, ISSN 1447-9338, ZDB-ID 2176456-6. - Vol. 18.2016, 3, p. 309-326
|
Subject: | Twitter | social media | athlete endorsements | brand attitudes | marketing | Social Web | Social web | Sportler | Athletes | Markenführung | Brand management | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Celebrity-Werbung | Celebrity endorsement | Sportmarketing | Sports marketing |
-
Ferreira, Alcina Gaspar, (2022)
-
Celebrity endorsements for luxury brands : followers vs. non-followers on social media
Song, Sanga, (2020)
-
Impact of Facebook marketing on Lebanese athletes' decision-making process
Daou, Lindos, (2018)
- More ...
-
Like it or not : Coastal Contacts case sets guidelines for "like-gating" on Facebook
Baker, Thomas A., III., (2013)
-
Baker, Thomas A., III., (2016)
-
Integrating event image, satisfaction, and behavioral intention : small-scale marathon event
Koo, Sung Keun, (2014)
- More ...