To use or not use : understanding Chinese consumers' intention toward "serving chopsticks"
Qian Chen, Rong Huang, Aiping Zhang, Yingzhi Guo
| Year of publication: |
2023
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|---|---|
| Authors: | Chen, Qian ; Huang, Rong ; Zhang, Aiping ; Guo, Yingzhi |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 47.2023, 1, p. 232-248
|
| Subject: | Chinese consumers | Consumers' intention | perceived value | serving chopsticks | VBN theory | Konsumentenverhalten | Consumer behaviour | China | Verbrauchereinstellung | Consumer attitudes |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.12831 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014248821