To whom do restaurants' preventive measures matter more during a pandemic? : the moderating effects of need-for-cognition and relationship strength
Heewon Kim, SooCheong (Shawn) Jang and Jaehee Gim
| Year of publication: |
2023
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|---|---|
| Authors: | Kim, Heewon ; Jang, Soocheong (Shawn) ; Gim, Jaehee |
| Subject: | COVID-19 preventive measures | Elaboration likelihood model | Need for cognition | Restaurant dine-in intentions | Coronavirus | Gastronomie | Restaurant industry | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Wirkungsanalyse | Impact assessment | Messung | Measurement | Werbewirkung | Advertising effects | Epidemie | Epidemic | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJCHM-08-2022-0928 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014334308