To whom, when, and how much to discount? : a constrained optimization of customized temporal discounts
Joseph Johnson; Gerard J. Tellis; Edward H. Ip
| Year of publication: |
2013
|
|---|---|
| Authors: | Johnson, Joseph ; Tellis, Gerard J. ; Ip, Edward H. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 89.2013, 4, p. 361-373
|
| Subject: | Customized temporal discounts | Constrained optimization | Marketing budgets | Theorie | Theory | Diskontierung | Discounting | Intertemporale Entscheidung | Intertemporal choice | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010226488