Tobacco CSR and the ethics game paradox : a qualitative approach for evaluating tobacco brand name strategy following plain packaging
Year of publication: |
[2018]
|
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Authors: | Morton, Anne ; Greenland, Steven J. |
Published in: |
The Goals of Sustainable Development : Responsibility and Governance. - Singapore : Springer, ISBN 978-981-10-5046-6. - 2018, p. 179-192
|
Subject: | Corporate Social Responsibility | Corporate social responsibility | Regulierung | Regulation | Marketingmanagement | Marketing management | Gesundheitsvorsorge | Preventive care | Tabakindustrie | Tobacco industry | Australien | Australia |
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