Too many to handle? : two types of multimarket contacts and entry decisions
Lailani Laynesa Alcantara; Hitoshi Mitsuhashi
| Year of publication: |
2015
|
|---|---|
| Authors: | Alcantara, Lailani Laynesa ; Mitsuhashi, Hitoshi |
| Published in: |
Management decision : MD. - Bingley : Emerald Publishing Limited, ISSN 0025-1747, ZDB-ID 411946-0. - Vol. 53.2015, 2, p. 354-374
|
| Subject: | FDI | Multinational corporations | Japanese firms | Market entry | Heuristics | Multimarket contact | Multinationales Unternehmen | Transnational corporation | Markteintritt | Auslandsinvestition | Foreign investment | Japan | Theorie | Theory | Internationaler Markteintritt | International market entry | Oligopol | Oligopoly |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011299038