Too real? : the conflicting roles of adaptation and authenticity in intercultural service encounters
Ayesha Tariq, Melanie P. Lorenz and W. Frank Thompson
| Year of publication: |
2023
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|---|---|
| Authors: | Tariq, Ayesha ; Lorenz, Melanie P. ; Thompson, W. Frank <Jr.> |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 37.2023, 7, p. 957-972
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| Subject: | Adaptation | Cultural competencies | Generations | Intercultural service encounter | Perceived cultural authenticity | Konsumentenverhalten | Consumer behaviour | Interkulturelle Kompetenz | Cross-cultural competence | Interkulturelles Management | Cross-cultural management | Kulturelle Identität | Cultural identity | Glaubwürdigkeit | Credibility | Unternehmenskultur | Corporate culture |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSM-07-2022-0254 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014333409