TOOL KIT - The Incumbent's Advantage - Big-company CEOs have a powerful secret weapon against upstart competitors. Do you know what it is?
Year of publication: |
2008
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Authors: | MacMillan, Ian C. ; Selden, Larry |
Published in: |
Harvard business review : HBR. - Boston, Mass : Harvard Business School Publ. Corp, ISSN 0017-8012, ZDB-ID 23826. - 2008, p. 111-122
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