"Top 10" reasons : when adding persuasive arguments reduces persuasion
Kimberlee Weaver, Stefan J. Hock, Stephen M. Garcia
| Year of publication: |
March 2016
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|---|---|
| Authors: | Weaver, Kimberlee ; Hock, Stefan J. ; Garcia, Stephen M. |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 27.2016, 1, p. 27-38
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| Subject: | Presenter’s Paradox | Averaging and adding | Self/other differences | Persuasive arguments | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Theorie | Theory | Werbepsychologie | Psychology of advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-014-9286-1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011444011