Top Gun Fighter Pilots Provide Clues to More Effective Database Marketing Segmentation: The Impact of Birth Order
Year of publication: |
1999
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Authors: | Nancarrow, Clive ; Wright, Len Tiu ; Alakoc, Beril |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 15.1999, 6, p. 449-462
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Saved in:
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