Total cost-response rate trade-offs in mail survey research: impact of follow-up mailings and monetary incentives
| Year of publication: |
2003
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| Authors: | Larson, Paul D. ; Chow, Garland |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 32.2003, 7, p. 533-538
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