Total Quality Management : A Mediating Factor in the Relationship Between Customer Expectations and Satisfaction
Year of publication: |
[2021]
|
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Authors: | Nguyen, Thi Le Ha ; Nagase, Keisuke |
Publisher: |
[S.l.] : SSRN |
Subject: | Qualitätsmanagement | Quality management | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
Extent: | 1 Online-Ressource (13 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: International Journal of Management and Marketing Research, Vol. 13, No. 1, 2020, pp. 1-13 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2020 erstellt |
Classification: | I11 - Analysis of Health Care Markets ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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