Touching the void : exploring consumer perspectives on touch-enabling technologies in online retailing
Helena Van Kerrebroeck, Kim Willems, Malaika Brengman
| Year of publication: |
2017
|
|---|---|
| Authors: | Van Kerrebroeck, Helena ; Willems, Kim ; Brengman, Malaika |
| Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 45.2017, 7/8, p. 892-909
|
| Subject: | Focus groups | Consumer research | Online retailing | Haptic information | Sensory-enabling technology | The sense of touch | Konsumentenverhalten | Consumer behaviour | Online-Handel | Einzelhandel | Retail trade | Marktforschung | Market research | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-09-2016-0156 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011775740