Tourism as a leverage of internationalization for consumer goods firms : a case study approach
Year of publication: |
2009
|
---|---|
Authors: | Poulis, Konstantinos ; Yamin, Mo |
Published in: |
New challenges to international marketing ; 20. - London [u.a.] : Emarald, ISBN 978-1-84855-468-9. - 2009, p. 69-85
|
Subject: | Konsumgüterindustrie | Consumer goods industry | Konsumgütermarketing | Consumer goods marketing | Tourismus | Tourism | EU-Staaten | EU countries |
-
Retailer power and manufacturer strategy and performance in consumer goods industries
Porter, Michael E., (1973)
-
Schröder, Hans-Ulrich, (1996)
-
Die Werbewirkung ungewöhnlicher Farbbezeichnungen
Gierl, Heribert, (2008)
- More ...
-
Poulis, Konstantinos, (2012)
-
Multicultural markets and acculturation : implications for service firms
Poulis, Konstantinos, (2013)
-
Poulis, Konstantinos, (2012)
- More ...