Tourism e-commerce live streaming : identifying and testing a value-based marketing framework from the live streamer perspective
Chaowu Xie, Jun Yu, Songshan (Sam) Huang, Jiangchi Zhang
| Year of publication: |
2022
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|---|---|
| Authors: | Xie, Chaowu ; Yu, Jun ; Huang, Songshan ; Zhang, Jiangchi |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 91.2022, p. 1-13
|
| Subject: | Live streamer perspective | Live streaming | Medium theory | Tourism e-commerce | Value-based marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2022.104513 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013271604