Tourist potential: methods of assessment and innovation development

The article conducts a study of the necessity to assess potential of innovation development of tourist companies under conditions of scantiness of all types of resources. It conducts analysis with the use of general scientific methods of cognition: economic and mathematical and imitation modelling and multidimensional statistic analysis. It actualises problems of assessment of the tourist potential as a source of innovation of the tourism; analyses indicators and methods of their measurement; substantiates definition of the "innovation potential of tourism" notion and provides a model of its assessment at different levels of realisation with different forms of mutual penetration and objects of influence, effectiveness of implementation, perception and realisation of the potential of tourist companies. It states that the provided instruments would allow cautious use of tourist resource potential of the country / region / destination, positively influence upon value price-formation of exhaustible resources of stable development of tourism; would allow formation of the resource capital of potentially attractive resorts, which would influence their investment and reputation status.