Tourists' attitudes for selecting accommodation with investments in renewable energy and energy saving systems

This paper aims at providing useful insights into tourists' preferences for choosing to stay in hotels equipped with Energy Saving Installations (ESI) and Renewable Energy Sources (RES). Factors related to these decisions were studied through 2308 face to face interviews taken at the departure terminals of the two international airports of Crete, Greece. Results show that 86% of the respondents would prefer to stay in hotels equipped with ESI, and 87% in hotels with RES, rather than staying in hotels of identical quality which do not have either ESI or RES. Furthermore, the percentages of respondents who would be willing to pay fee surcharges for a hotel equipped with ESI or RES are 75 and 77%, respectively, as compared to hotels of identical quality which do not have either ESI or RES. Tourists from countries with high energy awareness, prove to be more willing to choose to stay at and pay for hotels with ESI and RES.