Tournaments to crowdsource innovation : the role of moderator feedback and participation intensity
Nuno Camacho, Hyoryung Nam, P.K. Kannan, and Stefan Stremersch
| Year of publication: |
2019
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|---|---|
| Authors: | Camacho, Nuno ; Nam, Hyoryung ; Kannan, P. K. ; Stremersch, Stefan |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 83.2019, 2, p. 138-157
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| Subject: | crowdsourcing | idea generation | idea maturation | innovation | innovation tournaments | online idea generation platforms | participation intensity | Crowdsourcing | Innovationsmanagement | Innovation management | Innovation | Kreativität | Creativity | Vorschlagswesen | Employee suggestion system | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022242918809673 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012175919