Toward a compelling customer touchpoint architecture
Year of publication: |
2013
|
---|---|
Authors: | Dhebar, Anirudh |
Published in: |
Business Horizons. - Elsevier, ISSN 0007-6813. - Vol. 56.2013, 2, p. 199-205
|
Publisher: |
Elsevier |
Subject: | Customer relationship management | Customer experience cycle | Customer touchpoints | Customer service | Customer-centric organization |
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