Toward a contingency theory of CRM adoption
Year of publication: |
August-October 2017
|
---|---|
Authors: | Williams, Paul ; Ashill, Nicholas ; Naumann, Earl |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 25.2017, 5/6, p. 454-474
|
Subject: | customer relationship management | contingency theory | propositions | Beziehungsmarketing | Relationship marketing | Kontingenztheorie | Contingency theory |
-
Effect of salespeople's acquisition-retention trade-off on performance
Carter, Robert E., (2014)
-
Lehmann, Axel Peter, (1998)
-
Bauer, Matthias, (2000)
- More ...
-
Dynamic and ordinary capabilities : a project management perspective
Ashill, Nicholas, (2022)
-
Customer satisfaction and loyalty in B2B services : directions for future research
Naumann, Earl, (2009)
-
Understanding the causes of defection among satisfied B2B service customers
Naumann, Earl, (2010)
- More ...