Toward a measure of brand pride : scale development and validation

Subarna Nandy, Neena Sondhi, Himanshu Joshi

Year of publication:	2024
Authors:	Nandy, Subarna ; Sondhi, Neena ; Joshi, Himanshu
Subject:	Brand loyalty \| Brand pride \| Confirmatory factor analysis \| Consumer-brand relationships \| Scale development \| Self-brand congruence \| Konsumentenverhalten \| Consumer behaviour \| Markenführung \| Brand management \| Beziehungsmarketing \| Relationship marketing \| Markenartikel \| Brand \| Faktorenanalyse \| Factor analysis \| Markenimage \| Brand image \| Messung \| Measurement \| Markentreue \| Performance-Messung \| Performance measurement

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1057/s41262-023-00350-9 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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