Toward a Predictive Model of the Consumer Inference Process: The Role of Expertise
| Year of publication: |
1994
|
|---|---|
| Authors: | Lee, Dong Hwan ; Olshavsky, Richard W. |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 11.1994, 2, p. 109-128
|