Toward a theoretical framework of relationship marketing in the business context
Kawsar Ahmmed, Shahidul Islam, Nor Azila Mohd. Noor, Khandoker Mahmudur Rahman, Fizar Ahmed
| Alternative title: | Teorijski okvir marketinga odnosa i suradnje na poslovnom tržištu |
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| Year of publication: |
2019
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| Authors: | Ahmmed, Kawsar ; Islam, Shahidul ; Nor Azila Mohd Noor ; Rahman, Khandoker Mahmudur ; Ahmed, Fizar |
| Published in: |
Market : review for marketing theory and practice. - Zagreb : Školska Knjiga, ISSN 0353-4790, ZDB-ID 1196573-3. - Vol. 31.2019, 2, p. 209-226
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| Subject: | relationship marketing | communication | trust | commitment | duration of the relationship | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Marketingmanagement | Marketing management | Theorie | Theory | Lieferantenmanagement | Supplier relationship management |