Toward a theory of motivation and personality with application to word-of-mouth communications
| Year of publication: |
2007
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|---|---|
| Authors: | Mowen, John C. ; Park, Sojin ; Zablah, Alex |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 60.2007, 6, p. 590-596
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