Toward a three-dimensional framework for omni-channel
Soroosh Saghiri, Richard Wilding, Carlos Mena, Michael Bourlakis
| Year of publication: |
August 2017
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|---|---|
| Authors: | Saghiri, Soroosh ; Wilding, Richard ; Mena, Carlos ; Bourlakis, Michael |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 77.2017, p. 53-67
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| Subject: | Omni-channel | Channel integration | Channel visibility | Retail | Supply chain | Lieferkette | Vertriebsweg | Distribution channel | Einzelhandel | Retail trade | Multikanalvertrieb | Multichannel strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2017.03.025 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011729891