Toward a yin-yang balancing perspective of relational (guanxi) gatekeeping in international exchange relationships in China
Year of publication: |
2018
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Authors: | Gao, Hongzhi ; Ren, Monica ; Miao, Qing |
Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 26.2018, 2, p. 22-42
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Subject: | guanxi | international exchange relationships | relational gatekeeper | paradoxes | yin-yang balancing | China | Soziales Netzwerk | Social network | Beziehungsmarketing | Relationship marketing | Internationale Wirtschaftsbeziehungen | International economic relations | Lieferantenmanagement | Supplier relationship management | Unternehmensnetzwerk | Business network |
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