Toward an understanding of causality between advertising and sales : new evidence from a multivariate cointegrated system
Mahmoud A. Darrat (Auburn University at Montgomery, Montgomery, Alabama, USA), Gary B. Wilcox (University of Texas at Austin, Austin, Texas, USA), Venessa Funches (Auburn University at Montgomery, Montgomery, Alabama, USA), Mohamad A. Darrat (Louisiana Tech University, Ruston, Louisiana, USA)
| Year of publication: |
January-March 2016
|
|---|---|
| Authors: | Darrat, Mahmoud A. ; Wilcox, Gary B. ; Funches, Venessa ; Darrat, Mohamad A. |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 45.2016, 1, p. 62-71
|
| Subject: | Werbung | Advertising | Absatz | Sales | Kausalanalyse | Causality analysis | Kointegration | Cointegration | Konsumgütermarketing | Consumer goods marketing | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2015.1083917 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011453863