Toward the development of new product ideas : asymmetric effects of team cohesion on new product ideation
Tanawat Hirunyawipada (Department of Management and Marketing, University of Dayton, Dayton, Ohio, USA), Audhesh K. Paswan and Charles Blankson (Department of Marketing and Logistics, University of North Texas, Denton, Texas, USA)
| Year of publication: |
2015
|
|---|---|
| Authors: | Hirunyawipada, Tanawat ; Paswan, Audhesh K. ; Blankson, Charles |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 30.2015, 7, p. 855-866
|
| Subject: | Innovation | Creativity | New product development | Front end | Ideation | Team cohesion | Produktentwicklung | Arbeitsgruppe | Team | Kreativität | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-02-2014-0042 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011422457