Toward the use of internal marketing in networks

Christian Bach, Joseph Sarkis and Jing Zhang

Year of publication:	2009
Authors:	Bach, Christian ; Sarkis, Joseph ; Zhang, Jing
Published in:	International journal of business excellence. - Genève : Inderscience Enterprises Ltd., ISSN 1756-0047, ZDB-ID 2458823-4. - Vol. 2.2009, 1, p. 30-49
Subject:	Unternehmensnetzwerk \| Business network \| Internationales Marketing \| International marketing

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