Toward Understanding Attitude Structure: A Study of the Complimentarity of Multi-Attribute Attitude Models.
| Year of publication: |
1975
|
|---|---|
| Authors: | Bruno, Albert V ; Wildt, Albert R |
| Published in: |
Journal of Consumer Research. - University of Chicago Press. - Vol. 2.1975, 2, p. 137-45
|
| Publisher: |
University of Chicago Press |