Toward Understanding the Attraction Effect: The Implications of Product Stimulus Meaningfulness and Familiarity.
| Year of publication: |
1987
|
|---|---|
| Authors: | Ratneshwar, Srinivasan ; Shocker, Allan D ; Stewart, David W |
| Published in: |
Journal of Consumer Research. - University of Chicago Press. - Vol. 13.1987, 4, p. 520-33
|
| Publisher: |
University of Chicago Press |