Towards a Categorization of Stakeholder Groups: An Empirical Verification of a Three‐Level Model
| Year of publication: |
2006
|
|---|---|
| Authors: | Podnar, Klement ; Jancic, Zlatko |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 13178519. - Vol. 12.2006, 4, p. 297-308
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