Towards a comprehensive model of entry timing in the ICT industry : direct and indirect effects
Year of publication: |
2012
|
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Authors: | García-Villaverde, Pedro M. ; Ruiz-Ortega, María J. ; Parra-Requena, Gloria |
Published in: |
Journal of world business : JWB. - Greenwich, Conn. [u.a.] : JAI Press, ISSN 1090-9516, ZDB-ID 1382307-3. - Vol. 47.2012, 2, p. 297-310
|
Subject: | Produktentwicklung | New product development | Markteintritt | Market entry | Nutzentheorie | Utility theory | Capability-Ansatz | Capability approach | Wettbewerbsvorteil | Competitive advantage | IKT-Sektor | ICT industry | Spanien | Spain |
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