Towards a Contingency View of Market Entry Strategies: Contextual and Strategic Factors
| Year of publication: |
2001
|
|---|---|
| Authors: | Almor, Tamar |
| Published in: |
Journal of euro-marketing. - Hummelstown, Pa. : IMDA Press, ISSN 1049-6483, ZDB-ID 11091824. - Vol. 10.2001, 1, p. 5-26
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