Towards a decision support system for hierarchically allocating marketing resources across and within product groups
Philippe Naert and Els Gijsbrechts
| Year of publication: |
1985
|
|---|---|
| Authors: | Naert, Philippe Antoine ; Gijsbrechts, Els |
| Publisher: |
Fontainebleau : INSEAD |
| Subject: | Absatzplanung | Management-Informationssystem | Management information system | Marketingmanagement | Marketing management |
| Extent: | 47 S. |
|---|---|
| Series: | Research working papers / Institut Européen d'Administration des Affaires. - Fontainebleau, ZDB-ID 864331-3. - Vol. 85,03 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002564422