Towards a map of marketing information systems: an inductive study
| Year of publication: |
2003
|
|---|---|
| Authors: | Daniel, Elizabeth ; Wilson, Hugh ; Mcdonald, Malcolm |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 37.2003, 5-6, p. 821-847
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