Towards a marketing communications model for small political parties: A primary principles strategic perspective for developed countries
| Year of publication: |
2011
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|---|---|
| Authors: | Thrassou, Alkis ; Vrontis, Demetris ; Kotabe, Masaaki |
| Published in: |
Cross cultural management : an international journal. - Bradford : Emerald, ISSN 1352-7606, ZDB-ID 23647334. - Vol. 18.2011, 3 (2.8.), p. 263-293
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