Towards a measurement of solution orientation : construct and research directions
Julina Kawohl; Heiner Evanschitzky; David Woitsetschläger; Dieter Ahlert
| Year of publication: |
2009
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|---|---|
| Authors: | Kawohl, Julina ; Evanschitzky, Heiner ; Woitsetschläger, David ; Ahlert, Dieter |
| Published in: |
Proceedings / First International Symposium on Services Science (ISSS'09) : March 23 - 25, 2009, Leipzig, Germany ; [part of the multiconference SABRE]. - Berlin : Logos-Verl., ISBN 978-3-8325-2169-1. - 2009, p. 103-114
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| Subject: | Leistungsbündel | Bundling strategy | Betriebliche Wertschöpfung | Value creation | Efficient Consumer Response | Efficient consumer response | Dienstleistungsmarketing | Services marketing | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003862593